From the Manufacturer
The Cyber-shot DSC-W370 captures breathtaking panoramic images with Sweep Panorama mode. SteadyShot Image Stabilization reduces blur while a large 3.0-inch LCD screen makes taking and reviewing images easy. Plus, iAuto mode makes capturing scenes in a variety of elements a breeze and 720p Movie and HDMI output make recording and playing back HD videos is a snap.
Sony Cyber-shot DSC-W370 Highlights
14.1-megapixel Super HAD CCD image sensor
A powerful 14.1-megapixel, 1/2.3-inch Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19-inch) size, or crop your images and still come away with high resolution shots.
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| The DSC-W370 features a 3-inch LCD |
Carl Zeiss Vario-Tessar Lens with 7x Optical Zoom The professional-quality Carl Zeiss Vario-Tessar 7x optical zoom lens brings distant subjects closer for great outdoor, sports, and travel photos.
3.0-inch Clear Photo LCD display (230k pixels) Generous 3.0-inch (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.
Self-Portrait Timer Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.
Sweep Panorama mode Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 243 degrees. Now capturing wide landscapes is as easy as press and sweep.
HD MP4 Movie Mode MP4 is a popular format for high definition video that compresses the size of your audio and video, making your media files small enough to easily transfer to your compatible PC or Mac. MP4 is also highly compatible with the Web, so you can effortlessly upload your media to popular photo or video-sharing Web sites like Photobucket or YouTube. (Compatible PC with internet capability required).
Intelligent Auto (iAuto) mode Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, and faces, and adjusts settings resulting in clearer images, faces with more natural skin tone, and less blur. By incorporating advanced features such as Intelligent Scene Recognition, Face Detection technology, and Optical SteadyShot image stabilization, iAuto mode lets you take advantage of the latest Sony Cyber-shot technology without leaving auto mode. Whether you're shooting landscapes, capturing a beautiful flower, or taking pictures at an in-door birthday party or wedding shower, iAuto mode will optimize your camera's settings to help ensure you come away with a great shot.
Intelligent Scene Recognition (iSCN) Mode Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape, and Macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.
Anti-blink Function It's frustrating to think you've captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the shutter. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting or blinking. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.
Optical SteadyShot image stabilization Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality.
High Sensitivity Mode (ISO 3200) High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to High Sensitivity Mode (ISO), you can select up to seven ISO settings (Auto, 100, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity to your shooting conditions.
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| Face Detection helps focus on the subject |
Face Detection technology Sony's Face Detection technology can automatically distinguish between children and adults. Face Detection technology detects up to eight individual faces and adjusts flash, focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.
Motion Detection Motion Detection, along with Face Motion Detection adjusts ISO sensitivity and increases the shutter speed when movement is detected, reducing blur in moving subjects and faces.
Smile Shutter technology Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can be used together with Smile Shutter mode. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.
Dynamic Range Optimizer Standard and Plus Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.
Scene modes The DSC-W370 features 10 convenient scene modes: High Sensitivity, Twilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, Fireworks, Gourmet, Pet.
Easy Shooting Mode With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.
Function Guide This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.
PHOTOMUSIC PHOTOMUSIC combines images with music (4 tracks, 5 minutes per track) to produce fun and entertaining slide shows with standard visual effects (Simple, Nostalgic, Active, and Stylish). Select from pre-loaded tracks on the camera or transfer your own from your compatible computer (sold separately).
Viewing modes Find your photos using the simple folder or calendar viewing modes.
In-Camera Retouching Tools Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions
PhotoTV HD Bring your photos to life and enjoy highly detailed, high definition images with PhotoTV HD-capable Sony BRAVIA HDTVs. PhotoTV HD fine tunes settings on your PhotoTV HD enabled BRAVIA HDTV, such as sharpness, gradation, and color to display images that look more like printed images.
Lithium-ion battery Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries.
Media card slot For convenient storage and sharing of your images, the DSC-W370 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo media (sold separately).
SD Card Functionality Sony SD memory cards are the perfect solution for storing and sharing your digital content such as high-quality photos, videos, music, and more.
Includes Sony PMB (Picture Motion Browser) Software ver. 5.02 Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites.
Includes Sony PMBP (Picture Motion Browser Portable) software With the pre-installed Picture Motion Browser (PMB) Portable software the DSC-W370 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites without the need for any additional software or install.
Customer Reviews
Most helpful customer reviews
144 of 146 people found the following review helpful.
Very happy with this camera
By Greg Sumner
This is our 5th point n' shoot camera over the years, intended for go-everywhere pocketability. Our previous two pocket cameras were Canon's (SD300 and SD600). The Sony is a little bigger but improves on them greatly.
The Sony DSC-W370 operates under the premise that people want the camera to be easy. Not just easy but dead simple. So much so that it includes an "easy mode" and "smile sensor" to automatically take the shot when the camera sees a smile. All of the advanced controls are hidden, although easy to get to if you want them.
What mattered most to us:
- Speed. The camera starts up, focuses, zooms and shoots very quickly. The auto-mode, which we use most of the time, is very smart. I haven't been able to fool it yet.
- Easy. You really don't need to do anything but keep the camera in Intelligent Auto mode. It will surmise what you're trying to shoot and pick the right mode quickly. My 5 year old took some photos today, he could use the camera with no instruction.
- SD/SDHC memory card. Sony finally quit trying to lock us into their memory sticks.
- HD movies. We used the movie mode in the Canons more than we ever thought we would. So this time 720p movies was important.
- High quality. At any zoom length the shots are crisp. I tested Fuji, Olympus, Canon and Nikon at the same price range - the Sony beat them all.
Negatives -
Only a few and they're minor. The zoom buttons are smallish, and it's easy to go past 7x optical zoom and right into digital zoom, which as a rule I don't use. You are able to disable digital zoom. I also disabled the musical menu jingles. You will too I bet.
There are very few available buttons on the rear of the camera. This was obviously deliberate - this is supposed to be an Easy camera. But the buttons are smallish and the wheel is also rather small. There are only a few dedicated keys and they're for the most basic of functions - flash, screen brightness and smile mode. That's it.
If you're an advanced photographer and you want quick access to functions like ISO, EV or shooting modes then this camera may not be for you. Those functions ARE available with a few more key presses.
Smile Mode seems silly to me. The camera can be set to automatically take the shot when it detects a smile. I can tell when somebody is smiling, although to be fair the Sony might actually be better at it than a human is. I haven't tested this yet.
I wasn't able to test the Panasonic ZS3, the W370's closest competitor. At the time I purchased the ZS3 was a full (...) more expensive, but they'll probably drop the price now that this Sony is out.
158 of 165 people found the following review helpful.
Good
By the-movie-guy
Let me say, I've owned several Sony digital cameras over the years. First a DSC-P50 circa 2001, then a couple of random ones I purchased new and wound up selling because they had poor picture quality. Then in 2005 I purchased a Sony DSC-W7 (7.2 mp) point-and-shoot. This is a good little camera but the PQ has always been a little hit and miss. I would say I got one or two good shots out of every 100.
Some problems with the W7 were autofocus that didn't focus properly (especially in indoor, low-light conditions), redeye was pervasive (even with the redeye reduction feature turned on), and shutter lag time. (One feature I liked about the W7 was the inclusion of an optical viewfinder, which it seems most of the manufacturers have now abandoned on these small digital cameras.)
Most of these problems seem to be addressed with the newest (2010) generation of Sony DSC point-and-shoots. I decided this was the time to replace the W7, and it came down to a choice between a DSC-W330 and DSC-W370. After taking some test photos in the store, and sending those photos to my personal computer at home for analysis, I decided to purchase the W370.
The W370 does not have an optical viewfinder, but it has everything else, and does everything right. The low-light, indoor shooting that the W7 could not handle is not an issue at all for the W370. Each indoor shot has been clear and well-focused, with exquisite background detail in shot after shot. In 10 test shots, only 1 came out bad, whereas with previous Sonys there might be 4 good shots and 6 bad.
The quality is light years ahead of the W330. I was attracted initially to the W330 because of its sleek look and small form factor (the W370 does not have this sex appeal), but the W370 blew the 330 out of the water in terms of photo quality, especially autofocus (always sharp) and redeye reduction (no redeye or hint of redeye at all in shot after shot).
In sum, I purchased the W370 and haven't looked back. This is an excellent little camera and everything a digital camera should be. Takes excellent photos whether indoors or out, natural light or artificial, bright conditions or low, etc. I highly recommend this product.
93 of 95 people found the following review helpful.
A KEEPER: Almost Returned it after Reading Reviews
By T. Swanson
While out in the desert I dropped my Canon SD870 for about the third time in 3 years on a rock and the mirco-gears were no longer in alignment--camera would no longer focus at all. I was heading out on a week trip to extremely remote areas so I needed to buy a camera in one day to take with me. Not having a lot of good value options, I settled on this model and then came home and read the reviews. It was too late to take the camera back and get another one, so I had to live with this choice. So I read the manual and experimented by taking pictures around my house. The following are my thought after using the camera for a few weeks on different trips.
SPEED: Since I am an electrical engineer, it did not long to discover that all of the intelligent smile, red eye and other detection algorithms were taking a lot of processing time slowing down the camera. After turning them all off the seed improved a lot. Next I put in a 4GB Sandisk Class 6 SD memory card and that helped some more. In fact the speed to take still shots was about the same as my old Canon. However, when using the flash it does take about 2-3 seconds to recharge and be ready for taking the next photo, but I can live with that. The camera automatically uses the flash outside more than I like, so I turned it off and it the camera operated faster. All of the intelligent detection algorithms really slow down the camera. With all of them shut off the camera is ready to take a picture in about 1-2 seconds depending on the resolution of the picture your taking. That is about 1 second for a 5M versus 2 seconds for 14.1M of resolution. That is just the time it takes to write the image to the SD card. If you get the class 10 SD cards I am guessing it will be closer to 1 second to write the image to memory.
BATTERY LIFE: There are different modes you can set the camera to operate that control the amount of current used to operate. Because of all of the bad reviews, I set it to the "Stamina" mode as I was going to be away from power sources to recharge the battery and was planning to take lot of pictures. On a trip to Chevelon Canyon to take pictures of Petroglyphs I used it continuously for 3 hours and took 291 5M resolution pictures. I turned it on and off about 50 times that day and after doing this for about 3.5 hours and 291 images later, the battery showed 2 of the 4 bars of still available battery life. I turned it on the next day and took another 100 images and there was still one bar of battery life available. I did not use the flash for any of these pictures. Using it the way I did, would allow taking 400-500 5M resolution pictures which is more than I got with my Canon.
BATTERY CHARGING: My canon took about 30 -45 minutes to charge, but I now think it used a higher current than the Sony and so it gives a quicker, but not as deep of a charge. It was shocking to learn the Sony took about 3 hours to charge. It must be a low current slow charge method which usually makes batteries last longer and hold their charge better.
PICTURE QUALITY: I am not a professional, but people have told me I take good pictures. With that in mind I could not see distortion around the edges and corners as I read in other reviews. Maybe some or one of the auto detection algorithms does compensation that messes up the images? With the camera setup in a minimal auto mode as described above, the pictures I have take are of the same quality as those I took with my SD870--VERY GOOD!
WIDE ANGLE LENS: It does not have the digital zoom lens feature the SD 870 does and it is fantastic compared to the fixed zoom of the W370, and the wide angle is not as wide, but if you move closer or further back a few feet it gets the job done. When your truing to take a picture of a cliff dwelling located on a ledge that is difficult to get closer to, digital zoom is missed.
PHOTO EDITING SOFTWARE: It comes with a reduced function NERO photo editor. They only allow certain functions to get you to buy the package. NERO will not even allow a person to delete a photo from their computer unless they buy the upgrade. Well you can go to where your photos are stored and delete them yourself or just use a good inexpensive photo editor and forget using NERO. I tested the results of the NERO editor against the FREE editing capability in PICASA (free by Google online) and I could not see any difference. I just transfer the images and then use an editor to do the croping, etc.
CONSTRUCTION: I checked out a couple of the canon model for a similar price and they weighted about half as much as the W370 and did not feel like they were built very solidly. This camera is as sturdy as my old SD870. While taking pictures the first day I had to jump from rock to rock over a flowing creek and when I landed on the far side the camera went flying and landed on a large flat & smooth boulder and slide about 6 feet before stopping. I cringed as I picked up the camera hoping at least the pictures were good, since it was such a remote place. After trying the camera it worked fine and I have not found any negative issues with it since. It is a rugged well built camera.
REVIEWERS: I think reviewers often do not read the manual and therefore do not set things up correctly, work for the competition or work for the manufacturer and so there can be a lot of dis-information to sift through. The middle ground reviewers are probably most accurate (LOL)?
OVERALL: This camera is solidly built, has a large 3" diagonal viewer that is easy to read, takes good pictures and a lot of them with one battery when the auto detection features are turned off. It is just what I need and a good value in my opinion for the price. Now, if I had to buy a camera again and had two weeks to get it, know what I now know, I would buy it again.
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